So, What Does An Event Planner Do?

By July 25, 2022Corporate MC, Post
What Does An Event Planner Do

Those Bridgerton balls are glamorous, sure. But have you ever thought about the people who put them together behind the scenes?

As a professional speaker and master of ceremonies, I collaborate with event planners all the time. Let’s do a quick deep-dive into these organizational whizzes!

Let’s break down the key elements of being an event planner: PLAN.

See Related: 7 Secrets for Becoming a Confident Public Speaker

PLAN #1: Pilot the event from beginning to end

To put it plainly, event planners are pilots. They are in charge of coordinating each element and steering the plane toward success.

If I told you everything they do, we’d be here all day. But as an overview, event planners’ responsibilities encompass:

Pre-Event Tasks:

Far in advance, event planners meet with clients to discuss the scope of the event. Key questions: what is the estimate attendance and what is the budget? (Always know your budget before beginning to work on a project!)

These answers will indicate what you need to plan for and the resources you can use.

The bulk of good planning is in the pre-event work. Many event planners travel regularly, scouting locations for potential meeting sites. In addition to finding meeting locations and event venues, a planner will:

  • Solicit bids from potential vendors
  • Arrange for food service
  • Organize speakers to appear at the event
  • Arrange transportation for speakers and guests, as necessary
  • Collaborate with the client to develop an appropriate system for registering guests

Mid-Event Tasks:

The day of is always a whirlwind! An event planner must collaborate with on site staff to ensure that event attendees are tended to.

Event planners work with hospitality management to ensure that meeting attendees are enjoying themselves. From spilt wine to a broken wheelchair ramp, an event planner is ready for it all.

Post-Event Tasks:

Whew! It’s over! …Or is it?

Event planners oversee the proper closeout of events, including:

  • Ensuring that event bills, hospitality workers, and other staff are paid
  • Sending thank-you’s to support services who assisted over the course of the event
  • Confirming that specialty items like auction prizes are distributed promptly

Then, it’s time to plan future events!

Two event planner coordinate their schedule of business meetings regarding an upcoming public relations campaignPLAN #2: Let your organizational skills shine

As the pilot, an event planner and host must know what is happening in all parts of the plane. The best way to know what’s going on? Good communication!

If you want to become an event planner, make sure your communication skills are top-notch. You’ll need them for:

  • Client communications and compromising while managing budgets
  • Managing vendor relationships
  • Securing sponsorships
  • Listening to guests’ needs
  • And more!

Not only do you need to get along with people, you need to pay attention to details.

You’ll need to figure out what method works best for you: some event planners carry notebooks with them at all times. Others record reminders on their phones and play them back later.

As an event planner, you will face numerous deadlines. Good communication with yourself is key to making sure nothing slips through the cracks. At the end of the day, you need to make sure it gets done.

One of a convention centers top wedding planners goes over their event plan calendarBonus: 5 Invigorating Ways to Boost Employee Job Satisfaction

PLAN #3: Apply your education

Some job descriptions for meeting planners need a bachelor’s degree, and others do not. One is not better or worse than the other. You will be a successful event planner if you use what you’ve learned in life.

An event planner job description will usually state whether or not a degree is required. There are also many options for job seekers looking to bolster their event planning qualifications:

Become a Certified Meeting Professional

The Events Industry Council runs the widely recognized Certified Meeting Professional program.

Completing the certification earns you a badge of excellence within the event planning industry. Many clients trust an event planner who holds such a certification, especially if they haven’t collaborated before.

You can also become a Certified Government Meeting Professional.

Government meeting professionals provide event management services on government contracts. These days, many government agencies require planners to hold such a certification.

Becoming a certified government meeting professional could open doors for you!

Join Professional Associations

There are professional associations for all sorts of event management. From volunteer events to wedding planning, educational conferences to business conventions, you will find one!

These associations can provide community within the hospitality industry. They often come with professional development opportunities, including networking and job prospects.

Take Continuing Education Courses

Even without a bachelor’s degree, you can still deepen your knowledge of event planning. Many institutions offer courses for adults looking to forge a new career path, or sharpen their skills.

Person who has been planning events for five years plans to attend events for inspirationPLAN #4: Net financial compensation

Now, every event planner’s salary will be different. It all depends on where you are, whom you are working for, and your qualifications.

That being said, the median annual salary for event services is $49,370. The top 10% annual salary is over $84,900. You can search online for the average salary in your area.

Wondering if it’s worthwhile to invest in a career as an event planner?

The job outlook looks pretty good right now! If you are open to planning virtual and in person events, that flexibility can take you far. Pick up an occupational outlook handbook to read the latest.

Let’s review!

If you’re thinking about becoming an event planner (and working with an event emcee like me!), consider these 4 factors:

PLAN #1: Pilot the event from beginning to end

PLAN #2: Let your organizational skills shine

PLAN #3: Apply your education

PLAN #4: Net financial compensation

I know that you will be great!

Keep Reading: 8 Reasons Why Company Values Are Important

Adam Christing has been called “The Tom Brady of emcees.” He has hosted more than 1,000 company meetingsspecial eventsgala celebrations, and more. He is the author of several books and founder of CleanComedians.com. For more event tips, follow Adam Christing on InstagramFacebookPinterestLinkedIn, and YouTube.

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Adam Christing

Author Adam Christing

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