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4 Tips For Increasing Audience Participation At Your Next Trade Show

By May 13, 2018Post

4 Tips For Increasing Audience Participation At Your Next Trade Show

If you are looking to improve your trade show results, you are going to want to increase your audience participation that you can get from them. Below, we will talk about some of the different things that you can do to improve your audience engagement at your next trade show.

Here are four tips for improving engagement:

1. Booth Design.

One of the main things that you are going to want to focus on would be booth design. By improving and optimizing your booth design, you should be able to increase not only the number of people that are interested in your booth but also the amount of engagement that you receive. By improving your design and doing things to make it stand out, it is going to allow you to get more people aware of your booth and actively engaged with it. Your design is crucial, and it would be wise to focus on it if you are looking to generate the most interest from it.

2. Social Media.

If you are going to be attending a trade show, you will want to come up with a social media engagement strategy that is going to allow you to get more people involved with your booth. You can come up with some hashtags for Twitter that will help you get more eyes on your content, people to your booth, and more engagement from those that are attending. This is one of the best ways to get more people actively engaged with whatever you are showcasing.

3. A Contest.

Another thing that you can do to improve your engagement ratings is by having different contests for the attendees. By having contests, you should be able to get great results with your efforts because you are going to get more people involved with your booth and interested in whatever you are selling or offering. People love to enter into contests because everyone wants to win something. You can turn your contest into an effective way to engage with the audience at the trade show by making it fun, exciting, and rewarding.

4. Hand Outs.

Another good thing that you can do to improve the results that you can get from your trade show would be to offer handouts or gift bags. By giving things away at a trade show, you are going to get many more people going up to your booth to see what you are offering. This is a great way to get more people aware of your booth and interested in it.

Overall, there is a lot that you can do to improve the level of engagement that you could get at just about any event or trade show. By following the tips above, you should be able to increase the level of engagement by a significant amount. Be sure to focus on standing out as much as possible to generate more awareness at the event and then incorporate a lot of the engagement tips for better overall attendee engagement.


Adam Christing is a popular Event MC and Funny Motivational Speaker. He is the author of Your Life is a Joke: 12 Ways to Go from Ha Ha to AHA! (For more information go to AdamChristing.com)